Ronnie Lutaro

Helping Businesses Maximize Growth through Product Strategy & Advertising Technology (AdTech) in African Markets. In my spare time, I love to work on Visual Storytelling side-projects.

This is where I share lessons from my work across Embedded Systems |

About Me

For over 5 years, I have helped Businesses Maximize Growth through Product Strategy, Product Development & Advertising Technology (AdTech) in African Markets. In my spare time, I love to work on Visual Storytelling side-projects.

At StartHub Africa , I lead innovation & venture-building projects, helping early-stage founders develop scalable products, secure customers, and drive revenue growth. To date, I've worked on projects that have supported 100+ youth founders & startups, guiding them from idea generation to market readiness.

Previously, I worked as a Software Engineer & Consultant with leading organizations & companies like Andela, United Nations (UN Women) and early-stage startups such as Agri-Logistics Uganda. My experience includes leading the design and development of software products, equipping me with a solid foundation in creating solutions that solve real-world problems.

Current Focus Areas

I'm currently exploring how Advertising Technology (AdTech) can empower Small to Medium size African Agencies to:

● Boost campaign efficiency & automate painful workflows
● Optimize Ad spend in real-time & reduce budget waste
● Unlock new possibilities in programmatic advertising

Through R&D, I'm developing AdTech tools to help agencies work smarter, grow faster, and scale sustainably without bloated costs or complexity

Skills & Expertise

● Product Development & Strategy
● Project Management
● Advertising Technology (AdTech)
● Tools & Tech-Stack: C#, ASP.NET Core, Entity Framework Core, JavaScript, React.js, Next.js, Python, SQL, Microsoft Azure, Git, GitHub

Projects

What Could Happen If We Set the Data Free - Reflections from Mentoring at an Industry 4.0 Hackathon in Uganda

I had a chance to support participants as a Mentor at the 36-hour Agri-Tech Hackathon themed "Harnessing Industry 4.0 Technologies to Tackle Challenges in Confronting Sustainable Agriculture in Uganda.". Along the way, I picked up on a couple things. In this article, I explicitly share how open data and supportive government policies have the potential to catalyze sector-specific innovation.

Get In Touch

Let's Connect: If you're working on something exciting in Artificial Intelligence (AI), Advertising or Product Development, I'd love to connect and explore opportunities for collaboration & innovation. Feel free to contact me if you have any questions or just want to say hi!